about tinbox

“if you’ve ever taken a seat on an NYC subway, you’ll know that there’s more than one language going on…”

who?
tinbox marketing solutions, Inc., is a creative services group located in Los Angeles, by way of New York City. We operate in both cities, but find that the food in LA is better (except for anything Italian, or related to pizza and bagels. You’ll always have our heart on that one, East Coast).

that’s nice, but why a tinbox?
Funny you ask that (indulge me here, i know you didn’t really ask). The name tinbox is really an acronym for There Is No box. Back when tinbox was just one guy, a singular Art Director, for a mid-level publishing company, I was stuck in a design “rut”. I felt like I was contributing very little to the design community, by way of vanilla design solutions that only appealed to a contingent of people that wouldn’t recognize the effort anyway. I went to go visit one of my best friends, a fellow designer, at a local design studio (now the ever famous house of STPL design). He was producing fantastic work and I wanted to bounce some ideas off of him, as well as vent a little. Getting sick of my bitching, he tells me,

“listen, you have to understand that there is a place for design like that…it’s necessary. But that doesn’t mean you can’t try and breaak the rules a little. People will always give you crappy projects and ask you to ‘think outside of the box,’ but that only makes for a bigger, invisible box to design in.  That’s no good…so, don’t design outside of the box…there is no box…design like THAT

And it hit home…I ‘ve been trying to push the envelope so hard, that i lost sight of just designing for the fun of it…to understand the rules, and understand that I don’t have to follow a single one. That’s designing like There Is No box…and THAT is why tinbox =)

but whyyyyyyy?
Why not?? The best part of my day is seeing someone moved by the power of visual communication. Be it as simple as stopping at a red light, or as complex as finding waldo (do you look for the face, the glasses or the red and white stripes? THAT’s visual communication), the design community is gifted the responsibility of bringing effective communication to a myriad of people through shape, color, texture and sound. The common denominator between all of these people is that they are all different…and believe me, if you’ve ever taken a seat on an NYC subway, you’ll know that there’s more than one language going on. Yet, they all know that coffee is hot, Christmas has presents, Macy’s is having a sale and Broadway is 2 stops away. That’s because a designer made them understand that, without saying a word. THAT’s what we strive to make. THAT’S whyyyy tinbox =)